I approach designing for conversion rate optimization (CRO) by focusing on clear user pathways, hero banners, intuitive navigation, compelling calls-to-action, and visual hierarchy to guide users toward desired actions. For example, in a website redesign project for an online service provider, I simplified the layout, enhanced the Call To Action (CTA) buttons’ visibility, and improved the overall UX by reducing page clutter.
These changes directly led to a 25% increase in sign-ups within the first month, highlighting how thoughtful design can significantly boost on-site conversions.
To create a simple, direct, and visible road map for guiding users to desired landing pages:
Clear Navigation – Use a clean menu structure with concise labels leading directly to key pages.
Strategic CTAs – Place prominent calls-to-action at critical touchpoints (hero section, mid-content, and footer).
Internal Linking – Add relevant links within content to encourage seamless exploration of related pages.
Consistent Design – Maintain consistent colors, button styles, and fonts to build trust and direct attention.
Focused Landing Pages – Ensure each landing page has a single, clear objective with minimal distractions