When I was tasked with putting together a video reel for Iristel booth for convention, I knew it had to be both professional and engaging. I wanted to showcase the products, the team spirit, and the innovative work we do. To bring this vision to life, I turned to Canva for its simplicity and versatility.
- Concept and Planning The first step was to conceptualize the video. I sketched out a rough timeline of the video, identifying the sections I wanted to feature.
- Collecting Media Next, I gathered all the media I would need: video clips, photos, and logos. I sourced clips from the website, including products, services, and other key information. I also got some logo animations and company branding elements to integrate seamlessly into the reel.
- Choosing the Right Template With Canva’s user-friendly interface, I browsed through their wide variety of video templates. I picked one that had a modern, sleek design to match our company’s professional yet approachable brand. The template was easily customizable, allowing me to tweak the layout, fonts, and transitions to fit our theme.
- Editing the Clips Canva’s drag-and-drop editor made it easy to place the clips into the timeline. I trimmed down longer footage to highlight the most impactful moments, ensuring that each clip was concise and kept the audience engaged. I used transitions to keep the flow smooth and to emphasize key moments.
- Adding Text and Captions I added text overlays for context—such as the names of speakers or event titles—to ensure the audience could easily follow along. I chose bold and readable fonts, keeping them consistent with our brand style guide. Canva’s text animation feature helped make the titles dynamic and eye-catching.
- Sound Design To bring everything together, I selected a background track from Canva’s extensive music library. I made sure it was upbeat but professional, complementing the energy of the video without overpowering the voiceovers or dialogue. I also included sound effects for transitions, adding a little extra flair.
- Final Touches After reviewing the video several times, I polished the final details. I adjusted the audio levels, checked the color balance, and ensured the pacing felt right. I also included our call-to-action at the end, inviting employees to stay engaged with the company’s upcoming projects.
- Sharing the Video Once I was satisfied with the result, I exported the video in high quality. Canva made the process seamless, allowing me to download it in various formats for sharing across different platforms. I uploaded it to our internal communication channels and also prepared a version for social media.